“Corporate Social Responsibility – A Strategic Tool for Developing and Maintaining the Good Image of The Organisation In The Community”:- Gyanender Kumar Dixit , Dr Ajay Kumar Sharma

“Corporate Social Responsibility – A Strategic Tool for Developing and Maintaining the Good Image of The Organisation In The Community”

Gyanender Kumar Dixit *, Dr Ajay Kumar Sharma**

*Research Scholar, Management, JJTU, Jhunjhunu (Rajasthan-India).
** Assistant Professor, Management Studies, The Technological Institute of Textile & Sciences, Bhiwani-(Haryana-India)

Abstract: - Corporate Social Responsibility or CSR is define as “the ethical behavior of the organization in the community” which is initiated only by for- profit organization. In present corporate scenario CSR become increasing prominent because the stable organization corporate have realized that besides growing their business it is also our responsibility to build trustworthy and sustainable relationships with community at large and it is only the key drivers for their long term survival in this century of intense competition.

The popular definition of CSR in the continuing commitment by business to behave ethically and contribute to economic development, by improving the life of workforce and their family members including the local community and society at a large.

Apart from gauging the changes in the CSR scenario after the introduction of the companies Act 2013, the ministry of corporate affairs laid down the guidelines and CSR rules. Lots of discussion and debates were made on CSR but finally favorable augments underline tradeoff between CSR and long term survival of the organization. This all has lead to a movement of CSR concept from optional to compulsory. Holistic approach on the existing CSR scenario is required to align the legal framework with the dynamic requirements of globalization, competitiveness, productivity, stake holders and sustainable development/survival of the organization. The long term image of the organization in the community can be developed through effective CSR practices . This research paper focuses on the inevitable factor of CSR as now these are not essential for the economic growth of the organization but for developing the image of the organization or its survival also. This research paper is completed on the study bases of the data collected through news paper, magazine , primary and secondary sources from profitable Automobile Industries located at DELHI NCR having manpower strength more than 1000 nos.

See More

--------------------------------------------------------------------------------------------------------------------------

Published by:- 

International Journal of Latest Technology in Engineering, Management & Applied Science 

IJLTEMAS 

International Journal of Latest Technology in Engineering, Management & Applied Science -IJLTEMAS is a unit of International Standards Publication. IJLTEMAS is double blind reviewed refereed open access International e-Journal that publishes papers in field of engineering, management & applied science. IJLTEMAS is an International Journal whose aim is to provide an excellent platform for exchange of thoughts between researchers interested broadly in the field of Science, Engineering, Technology, Management and its application.

Authors are solicited to contribute to IJLTEMAS by submitting articles that illustrate research results, projects, surveying works, reviews and industrial experiences that describe significant advances in the Science, Engineering, Technology and Management.See More

Keywords:
international journal of engineering, online journal,open access journals, international journal, research paper publishing journals, online journal publishing, international journal of management, international journal of applied science, international journal publication, online journal publication, paper publishing in journals, research paper, research paper topics, Call for Paper, peer reviewed journal, best online journal.