Present Indian Agri Marketing System and Agri Business: Prof. Shubhangi Vitthal Gaikwad

Present Indian Agri Marketing System and Agri Business

Prof. Shubhangi Vitthal Gaikwad

Assistant Professor & Head, Department of Commerce
MAEER’S Arts, Commerce & Science College Pune

METHODS OF SALE IN AGRI MARKETING

a. Under Cover or Hatta System:-

HATTA Sale (Under Cover)

This is a very popular method of undercover sales that is being practiced in the vegetables and fruit market. This method of selling agricultural products is legally not permitted to be used or practiced in the regulated markets.

It deals with the prices in codes i,e:-

 1 Finger = Rs 101

 Tapping = Re 1Fist = Rs100E

 G: Holding 3 Fingers and then,

 Tapping the Finger 2 times would communicate Price of Rs.32/kg.

If the prices are acceptable to both the parties, lapping hands signals the deal has done. It is well justified by the wholesalers in the market and that’s the main reason why this method is practiced. Nowadays there has been a noticeable increase in the number of retail clients visiting the market just because of this system. Actually, this system is used and practiced in the market because it helps to maintain the confidentiality of the wholesale prices. In this system if the prices offered to the wholesale customers are finalized and negotiated with the help of talking or discussing loudly, then the retail buyer’s would also demand the similar price regarding the same.

b. Open Auction System:-

Auctions are mechanisms for competitively establishing prices and market allocations. It is the system for competitive pricing and marketing. In this system price listing of take it or leave it marketing very much common in retail market.

It is a situation where the price and other terms of exchanges are negotiated between the buyer and the seller. This system is generally used for:-

 Markets for raw materials

 Many Agricultural products

 Real Estate

 And some Consumer Products (like; automobiles and domestic services)

c. Private Agreement:-

It is a method where the agricultural produce is distributed and sold out by entering into or doing Private Agreements with the Private owner’s or Businessmen’s. This is again a very popular method of doing agricultural business where the seller’s or owner’s try to sell the products to the private owner’s by helping the customer’s to get the goods at their own places.

Private agreements help the Government authorities to make the things easier and possible to the customer’s as they will find better option’s to go for the product of their own choice. They will get all the products of their requirement at one proper place that too in good quality. So, this method of sale in agriculture is really helping people to satisfy their needs and requirements regarding getting agricultural products and services.

So, the seller may invite may offers for his produce and may sell to one who have offered the highest price for the produce. See More

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