“Viticulture and Vinification” Two Fundamentals in Promotion of Wine Tourism In India: Dr. Bharat Sharma

“Viticulture and Vinification” Two Fundamentals in
Promotion of Wine Tourism In India

Dr. Bharat Sharma

Head of Department, Hospitality & Business

Australian Education Academy, Melbourne Australia

Abstract: - With world economy struggling in its way and looking for alternative options, India’s wine tourism is poised to achieve a great boost if right direction and promotion are given. Even though wine production has a long history in India, there has not been much of growth in this Industry for a long time until recently, where some results are surfacing. This paper explores tourism opportunities in promoting viticulture and vinification as a tool for development of wine tourism which in return has a wider capacity and capability to bring economic growth and employment in the current scenario. The irony today is that we do not promote vinification (production of wine from grapes) instead we promote import of wine from different parts of the world. Whereas we have physiological diversity that suits the flourishing of viniculture at home grounds. Promotion of wine tourism in India will have a long term benefits in terms of economic growth, job potential and international recognition as a ‘wine producing country’ With world looking at India, there are many job openings that can flourish Indian job market. Many foreign companies are either already existing or eager to enter Indian market. We have large numbers of emerging domestic market in metro cities and international clients. To cater these potential customers we are in dire need of quality professionals for current and future job market in Hospitality Industry. With the promotion of wine tourism, F &B service professionals with right skills are needed to deliver required service. In the current scenario where people have started to use spare money and time, there is a wide scope of introduction of wine as a drink with food in general masses. As we have burgeoning middle class with spare money and time, there is big market to cater at home front.

The process of preparation, production, storing and service of wines itself involves lots of employment opportunities and economic potential. With cheap labour in India we can do lot more than developed countries of west and give good competition in quality and price for the production and preparation of quality wines. India can certainly be favorite outsourced destination for production of quality grapes for wine production and even become producers of finest wines. As vinification requires professionals to prepare wine hence promoting vinification will enhance many outlets for source of wine as a drink along with dinner, rather than spirits. Once the difference of spirits and wine is established, we will see a lot of demand for wines. Hence viticulture & vinification can bring International recognition to Indian wines and due to cheap labour India will see a boom in wine tourism. At the same time we will require enormous amount of professionals to cater to these needs thereby providing jobs to locals and improving economy. See More

--------------------------------------------------------------------------------------------------------------------------

International Journal of Latest Technology in Engineering, Management & Applied Science 

IJLTEMAS 

international journal of engineering, online journal,open access journals, international journal, research paper publishing journals, online journal publishing, international journal of management, international journal of applied science, international journal publication, online journal publication, paper publishing in journals, research paper, research paper topics, Call for Paper, peer reviewed journal, best online journal.